Take what should be yours.
The AI you’re renting, your team could own in 90 days.
No commitment. Built with your people, owned by them.
The gap
Everyone’s adopting AI. Almost no one owns it.
Same AI. Same year. Different strategy.
% of AI pilots
fail MIT
And we know how to fix it…
EY bought it.
$1.4 billion on a private AI platform, handed to 300,000 people. Adoption fell flat. They own a tool, not a business.
BCG built it.
They trained their people to build instead. $3.6 billion in a single year. They took what was theirs.
Where you are now
Every firm is on one of five roads with AI.
Four lead nowhere. One makes it yours.
Dead end
Rent it forever
A vendor bill every month. Every change is a new ticket.
Dead end
Buy a course
Nobody drives it. Your team has to finish it alone in a busy week, and most never do.
Dead end
Sign the big build
$50k to $200k upfront, and it often misses what you actually needed.
Dead end
Hire one AI person
A $120k to $180k bet on one hire who can walk out with everything. Building it in-house works a third as often as bringing in help.
The Seed road
Own it
Build the capability into your own team in 90 days. It compounds.
How it works
Three stages. 90 days. You come out owning it.
It starts with a baseline. Where your team stands with AI today, and one process worth proving it on.
Baseline
Before we buildBaseline
Before we buildWe pick the one process worth transforming, and put a real number on what it costs you today.
Your team’s AI baseline, and the process we prove it on.
Build
Days 1 to 30Build
Days 1 to 30Your early adopters build the first automation by hand. Live before day 30. They become the champions the firm learns from.
One automation live, and champions who can teach the next build.
Own
Days 30 to 90Own
Days 30 to 90Champions spread it. New builds, execs building too. By day 90 the capability is yours. No vendor, no retainer.
The capability is yours. Momentum across the firm, no vendor, no retainer.
Day 1
One person copies answers out of a browser tab, one prompt at a time.
Day 90
Your team ships automations from the terminal. They run overnight. Your execs are building too.
Once your team can build, AI stops being a cost and becomes an edge you own. That is an AI-native firm.
Real results
We put our own company on Claude Code first.
Not developers. Finance, ops, hospitality. Non-technical to running the whole company on AI, in under 90 days.
Company OS
The whole company runs on one AI system.
Back office, numbers, and client work. One place we just talk to.
Runs while you sleep
Agents work overnight. You wake up to it done.
It checks itself
It catches its own mistakes before they reach you.
AI agents
A browser tab is the easy 10%. The leverage runs underneath — agents on a schedule that loop on their own. We install it in your team.
Long-term memory
It remembers every project, and gets sharper the longer it runs.
Meet the team
The people behind Seed
You work directly with the people doing the work, not a layer of account managers.
We started Seed on one belief: AI is becoming too central to rent forever. Outsourcing has its place. But the capability about to run through your firm is one you’ll want in your own hands. So we build in your business, alongside your people, to teach them how to build AI themselves.
We come from finance, operations, and engineering. In under 90 days we took ourselves from non-technical to full-stack AI builders, and we’ve since advised CEOs at 7 and 8-figure firms across five countries. We host some of the best AI communities in Singapore and Australia, so your team builds the way the sharpest people already do.
What you get is us. We overdeliver, we play the long game, and you always know what you’re paying for. We’re with you the whole way.
Eugene
Co-founder, Seed
Eugene Zhang
Co-founder, Seed
Ex-Fortune 500 · built decision analytics for banks
YQ
Founder, Kairo Labs, an AI frontier lab
Leads AI Thinkers, one of Singapore’s largest AI communities
Joanna
Founding Partner, Seed
Hospitality & operations
Erik Holmgren
Accountant, KPMG
AI Lead, Seed
What's included
What you walk away with.
Not a subscription. A capability your firm owns.
A number for your board
One process automated by us, measured before and after.
You own it, not a vendor
Multiple AI champions in the company, and it compounds over time.
It actually gets used
Built into their real workflows, by them.
And in your corner
(for the decision-maker)We set the foundation
Not just a strategy assessment. We position your firm for where the industry is going, so you lead and react for years, not just the 90 days.
Change management
We handle the resistance, and the “what does this mean for my job” questions, before they reach you.
A thinking partner
What to prioritise, what to ignore, what to tell your board. On call, not on retainer.
Fit
Who Seed is for
This is for you if…
- You run a consulting or professional services firm in Australia or Singapore, with a team to build this into.
- You want a coach who drives it and holds your team accountable, not a subscription you watch alone and never finish.
- Your people use ChatGPT in a browser, and it stops there. You want it built into the work.
- You already pay for AI somewhere, and you’re tired of renting what you could own.
This probably isn’t for you if…
- You are a team of one, with no one to build this into yet.
- You want a course to watch or a platform to log into. Both leave the work to your team, and both get abandoned.
- You want to stay fully hands-off. Your team has to show up and build with us. That is the point.
- You want a demo for the board. This is a real capability in 90 days, not a showreel.
Pricing
One process. 90 days.Pays for itself.
Seed · 90-Day In-House AI Program
Pay in stages
US$10,500 kickoff, then US$3,500/month × 3
A one-time cost. Not a subscription. Most firms pay a vendor more than this every year.
- We turn your team into builders on Claude Code, so the capability is yours and keeps compounding
- One real process automated and live, adapted to how your team actually works
- A measured before-and-after number you can take to the board
- We build your first automation with your team. It is live and in use within 90 days, or we keep building it with you until it is, on us
Pay in full
One payment. Save US$2,500.
A one-time cost. Not a subscription. Most firms pay a vendor more than this every year.
- We turn your team into builders on Claude Code, so the capability is yours and keeps compounding
- One real process automated and live, adapted to how your team actually works
- A measured before-and-after number you can take to the board
- We build your first automation with your team. It is live and in use within 90 days, or we keep building it with you until it is, on us
Bonus
Every tool and automation we build for our clients, you get free from our founders community. We find what works in the field, you keep the winners.
FAQ
Questions CEOs ask us.
Honestly? Courses are where good intentions go to die, nobody ever finishes them. And a platform is just one more login your team forgets exists. We're a different animal. We actually sit with your team and build it in your real work until it sticks, then hand you the keys. No homework, no monthly fee, no shelf for it to gather dust on.
Kind words
What people who’ve worked with us say
Seed is pre-launch, so these are from past work, not the program itself. Client results land as our founding clients ship.
“Eugene brings both technical depth and strategic clarity to some of the largest challenges we face. He plans carefully, moves quickly, and consistently exceeds expectations.”
Jonas Bengtsson
Co-founder, Edge Impact | UNEP Life Cycle Initiative
“Analytical, open-minded, and a high level of collaboration on PM Switzerland's Transformation Committee. A strong willingness to contribute and make an impact.”
Adriana Carrillo Tabash
Head of Experiential Channels, Philip Morris Switzerland
“His leadership was never overbearing, yet tasks were distributed efficiently and deadlines met without stress. A key contributor to our success.”
Max Kristensen
Investment Banking Analyst, SEB
Be our next testimonial
A founding-client spot is open. Build the win, take the credit.
We choose one process together and agree what a win looks like. Then we build that first automation with your team, so they see exactly how we work. It goes live and your team is using it within 90 days. If it isn’t there yet, we keep building it with you until it is, on us. That first automation is the floor. The capability your team keeps is what pays for years.
Contact
Take what should be yours.
The AI you’re renting, your team could own in 90 days.
No commitment. 10+ conversations held last month.